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Are Olympic sponsors making the most of their prestigious status through...
After seven long years of anticipation, the Olympics are finally upon us. And, as widely noted within digital circles, London 2012 will be history’s first truly social media Olympics. Whilst there has...
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Olympic Hashtags – Who took the Gold Medal and what did we learn?
Brands love hashtags. Many don’t understand them, but that doesn’t stop them. They’ll hashtag anything, even if it makes no sense whatsoever. I like to look at a hashtag as the social media equivalent...
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